Friday 13 April 2012

Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Contractor workshops, positioning the third book of his series: How to test, verify, and markets for their ideas, sramana Mitra is a certain "go to market" strategy offers an intimate look at the process, your idea of sculpture. Clarity, Mitra is confirmed, has built an effective business tool. But clearly, or can not be bought - requires asking the right questions. Other fundamental Mitra case study after case study of entrepreneurs successfully responded to these questions, analysis and differentiation of their markets, competitive analysis, market size and strategic marketing plan to define our value proposition by segmenting weight. Takes readers through the process of a commercial enterprise like capitalists tend to put on the grill. Any business idea, Mitra A book strained encouraged the due diligence process, the venture capital you start important or should be done by avoiding loss of valuable and scarce resources does not increase over the years.

Definition

"There is no better person to write a book about positioning. This new series, sramana Mitra is determined by job requirements, and to illustrate their points using real people and businesses. He is our leader industry, no nonsense, to be heard. "
- Mark B. Hoffman, president and CEO, Sybase Enquisite, founder and CEO, CEO Commerce One

"Sramana, his book the test for and how to commercialize their ideas, entrepreneurs continually refine their ideas of self-assessment and case studies that highlight how much I have a great resource .. "
- Gus Tai, General Partner, Trinity Ventures

Contractor workshops, position the third book of his series: How to test, verify, and markets for their ideas, sramana Mitra is a certain "go to market" strategy offers an intimate look at the process, your idea of ​​sculpture .

Clarity, Mitra is confirmed, built a business tool effectively. But clearly, or can not be bought - requires asking the right questions. Other fundamental case study after case study Mitra successful entrepreneurs have answered these questions, analysis and differentiation of their markets, competitive analysis, market size and strategic marketing plan to define our value proposition by segmenting weight. Takes readers through the process of a business venture capitalists tend to be similar on the grill. Any business idea, Mitra A book strained encouraged the due diligence process, the venture capital you start important or should be done by avoiding the loss of valuable and scarce resources does not increase over the years.

About the Author

Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. He founded three companies, business blog sramana Mitra strategy for Forbes and writes a weekly column. He received his Masters in computer science and electrical engineering at MIT.

"Mitra is a magic book more than one go-to-leading Web 3.0 allows an arrow to the unused potential. Author recommends that the holdouts of the old guard to wake up in the Middle Ages and the free market a new model. The book says, capitalism is alive and vertical visual development. Mitra and inquiries and addition to the newcomers to help them find their own plan provide a list of defects .... This is a must read for anyone who thinks one of the leaders of start-ups. vision of a large company. "
- Kirkus Discoveries

Online roundtable for entrepreneurs:

Sramana Mitra advice to help develop business ideas and entrepreneurs to offer free online panels. These panels, it also relates to the funding strategy for each job.

During each session 60 minutes of online entrepreneurs are invited to begin three-minute presentation sramana ideas. We review the material in real time and provide information on each parcel, and also addresses issues specific to entrepreneurs. Then answer questions from other participants. 1000 people each session is open, but only the first five sramana ready to sign and will be an opportunity to discuss their work in interactive mode.

Round table on his blog, "Mitra sramana strategy" These seminars, roundtables, previous records and find more information on the links to the recording sessions to come.

"Many start-ups to reach the open market without having received a vaccine and precious energy distribution point of capital too often, their failure to meet a compelling value proposition because of its inability to implement the vision Mitra sramana book is a clearly defined customer segments positioning: .. How to test is to validate and private trial, error and determination, through passionate entrepreneurs were able to integrate this important lesson to gather the Environment Web 3.0 emerging markets, define your idea of ​​the size of projectiles and venture capitalists and experienced entrepreneurs who are eager to benefit from targeted interviews and voting matters, review sramana consideration want to test their own business from . "
- Eric Benhamou, 3Com's chairman, former CEO of 3Com and Palm, CEO, global initiatives BENHAMOU

"In early 2009, a young start-up in the vice president of marketing and positioning of a radical change in the door, I found myself without a new product. It was introduced by a VC sramana "I must respond to meet this great lady." re-positioning of the company contacted me to help you. He did a great job in a short period of time using its own methodology has successfully positioned the company to strong. There is no better person to write a book about positioning. determines the position requirements and the real people and businesses to show the points used. this new series, no leader in our industry to be heard, it is nonsense. "
- Mark B. Hoffman, president and CEO, Sybase Enquisite, founder and CEO, CEO Commerce One

"Too many employers allow their ambitions to take action instead of distilled wisdom. This fully enters into the general business functions and overall strategies of the structure opens up many ways of knowing. I saw what happened to most successful entrepreneurs in recent years, the market potential, not only in their book, Positioning, configure and test the sramana and evolve to fully understand the position to towards those who want to evacuate: test .. How to validate the idea of ​​market and operate, entrepreneurs constantly refine their own ideas of self-assessment and provide case studies that highlight how it is an excellent resource "..
- Gus Tai, General Partner, Trinity Ventures

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