SAP is in a hurry. The new database technology Hana is "the fastest growing product in the enterprise software industry," said SAP co-CEO Jim Hagemann Snabe on Wednesday at the Sapphire Now customer Exhibition in Orlando. Hana'll especially from German customers "very, very good" believed Germany boss Harry Thomsen said at the same event in the domestic Walldorf.
The center
launched in 2011 Hana database technology that enables the analysis of data in
real time, in addition to rental offers, so-called cloud solutions and software
for mobile devices such as mobile phones and tablets is the most important
growth area of SAP. So far, the revenue share is still small. After 392
million euros last year, SAP plans to implement this year, between 650 million
and 700 million euros with Hana.
The total annual
sales of SAP 2012 amounted to 16.2 billion euros. The broad market launch of
SAP’s standard software on the database has taken place much earlier than
planned, Snabe said. This is unusual. Usually, the introduction of software
delaying rather, said IDC analyst Ruediger Spies. The painful experience of the
rental software with SAP homemade "by Design". But with its new
database offering penetrates the software maker in the core business of his
arch-rival Oracle, which so far just like IBM provided the basis for SAP's
enterprise software.
SAP's core
application is software that enables companies to plan their business processes
- from warehousing to personnel and financial planning to sales concepts. In
the databases store the information necessary to plan programs. Oracle manager
Mark Hurd is still left. "These customers are not SAP customers, but
everyone's customers," Hurd said on Wednesday told reporters in Munich. Oracle was still
very pleased with the agreement for the joint installation of SAP applications
with Oracle databases.
That could
change: The database technology Hana was very much in demand in the German
market, said Germany
boss Harry Thomsen. Numbers did not call Thomsen. The positive reaction in the
domestic market is an important signal. SAP recently made about 14 percent of
its product sales in Germany.
About a week ago SAP announced to offer its database technology as a platform
for Rent Hana on our own servers. Several German customers have already
expressed interest, Thomsen said. So far, however, no contracts had yet been
completed, because the prices are not yet facts are clear.
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