How small
business marketing expert Maria Ross of commodities for organizations of all
sizes, who enjoy the eye to create a brand, uses real examples to illustrate
and communicate with their audiences. Small businesses, start-ups and
non-profit with envy "big fish" of loyal tribes, create watch. How do
you do? How do organizations with limited resources and time to learn from
them? The secret is to start with a strong brand strategy. Make a pretty logo:
the promise of basic personality, and their reason for existence. How much
money is spent effectively in contact with the brand and its customers, but how
everything we clearly and consistently deliver the correct message? To create a
strong brand strategy, this book reveals the ten-step process, so that intelligent
marketing decisions and inspire customer loyalty, create messages, connecting
to earn money with the right customers, partners and employees share a clear
vision, and the package to break and grow your business.
Say
Marketing and
advertising, brand and logo does not mean that. Your brand promise, experience,
interaction, and people have expectations for you. Mary Ross, who understands
this and teaches you to think to make this element, - Seth Godin, author of
Meatball Sundae and the key
Mary Ross brand
of big business, not just for the wealthy clearly reveals that business and
consumer companies. This is for your business. The volume of a single reading,
which shows how to isolate the package and win. - Marty Neumeier, author and
Zag Gap brand
Successful
brands have a high and wide open, which makes it so ... successful. Great
coverage. And so much inspiration to be true to your values and the need to
think big. - Danielle Laporte, author of Gender: WhiteHotTruth.com design, live
by the creator
The social
economy of today, all businesses regardless of size is a trademark. They want
to control or brand owners of these small businesses to save the need to ask a
question for the left. In this book, the marketing people, and only that do not
meet the core values of your company will learn to perform its mark before
spending valuable resources. If your target audience with your brand, Mindshare,
then the point of contact for each customer up to you to tell your story. Your
brand logo is more than just one. Thus, the ticket and that's all for a
positive ROI. - Lisa Barone, brand manager, an outspoken media
Having worked in
thousands of small businesses, people lack a clear brand strategy as we have
seen time and energy we waste money and lose yourself in the workplace, by
focusing on the reasons. Do not be afraid. Why is it important to create a
successful business is a registered investment that Mary has crossed the bar
for anyone who has a job, or considering starting a business, I can understand.
Do not start without it! - Beth Schoenfeldt, Co-Founder, Collective-E, a
contractor, the Agency and the Community
Editorial
Do not start a
business without this book!
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